Portfolio
LoopAI
An AI-native CRM inbox that turns client communication from chaos into clarity.
Portfolio
Setting The Stage
LoopAI is a SaaS product designed for freelancers and small agencies drowning in client messages across multiple platforms. The platform centralises all communication, then layers AI on top — offering Smart Reply, Tone Adjustment, Follow-Up Suggestions, and Automated Status Updates. Our team handled product design from zero-to-one: research, wireframes, design system, and production-ready UI.
Challenge We Faced.
AI features in communication tools can feel intrusive or untrustworthy. The design challenge was making LoopAI's suggestions feel helpful rather than presumptuous — keeping the user in control at all times while reducing the cognitive load of managing 10+ active client threads simultaneously.
Our Approach & Process
Research & Strategy
Jobs-to-be-done interviews with 24 freelancers and agency owners revealed that response latency and context-switching were the two highest sources of daily stress.
Design & Development
React-based web application with a modular sidebar architecture. AI suggestion panels designed as non-blocking overlays so they augment, never interrupt, the natural message flow.
Branding Elements
Soft lavender primary with clean white panels — approachable and modern without the aggressive branding of competitors. Inter typeface for maximum readability across long message threads.
User Experience Considerations
One-click AI action pattern with always-visible manual override. All AI outputs clearly labelled. Keyboard shortcuts for power users. Full WCAG AA compliance.
Project Outcome
LoopAI's beta launched with 800 waitlisted users onboarded in the first week. Average response time per client message dropped by 62% among pilot users. The product secured $1.2M in pre-seed funding three months after the public beta went live.
62%
Faster average response time
800+
Beta users in week one
$1.2M
Pre-seed funding raised
FAQs
Questions Look Here
We offer a full suite of digital services including web design & development, mobile app development, branding, SEO, social media management, and ongoing maintenance support — everything under one roof.
Timelines vary by scope. A brand identity typically takes 3–4 weeks. A marketing website runs 4–6 weeks. A web app or full campaign can take 8–14 weeks. We'll give you a firm timeline in your project brief before anything begins.
Absolutely. We work with early-stage startups and established enterprises alike, tailoring our process and scope to match each client's size, budget, and growth stage.
Each project includes a defined number of revision rounds. We collaborate closely throughout the process so feedback is incorporated early — minimising large changes at the end.
Yes. We offer flexible retainer packages for ongoing support, updates, performance monitoring, and feature additions after your project goes live.
