Portfolio
Metriely
Turning raw business data into decisions — a real-time analytics platform built for every team.
Portfolio
Setting The Stage
Metriely is a business intelligence platform with an ambitious proposition: make complex real-time analytics accessible to marketing teams, sales teams, and operations teams without requiring a data analyst in the room. We redesigned the full product experience — landing page, onboarding flow, and core dashboard — to bring that promise to life visually and functionally. The platform integrates with over 120 tools and surfaces actionable insights from 500M+ data points.
Challenge We Faced.
Making a powerful analytics tool feel approachable without dumbing it down is genuinely hard. The previous design intimidated non-technical users, while power users felt the UI obscured the depth of capability beneath. We had to thread the needle — clear enough for a marketing manager, capable enough for a data engineer.
Our Approach & Process
Research & Strategy
User testing sessions across three team types (marketing, sales, ops) identified distinct mental models. We designed persona-aware onboarding paths and a role-based default dashboard layout.
Design & Development
Full Figma-to-React handoff. Smart dashboards with drag-and-drop widget layout. Recharts for data visualisation with custom theming to match brand guidelines.
Branding Elements
Earthy editorial aesthetic with natural greens and warm photography — deliberately contrasting the sterile blue-grey of competing analytics tools. Makes data feel alive.
User Experience Considerations
Progressive disclosure pattern throughout — simple views by default, depth on demand. Comprehensive keyboard shortcuts. Dark mode. Responsive down to 768px viewport.
Project Outcome
Three months post-launch, Metriely's free-to-paid conversion rate improved by 44%. Time-to-first-insight for new users dropped from 22 minutes to under 4. Monthly active users grew 3× in six months, and the platform was featured by Product Hunt as #1 Product of the Day on launch.
44%
Free-to-paid conversion lift
3×
Monthly active user growth
#1
Product Hunt launch day
FAQs
Questions Look Here
We offer a full suite of digital services including web design & development, mobile app development, branding, SEO, social media management, and ongoing maintenance support — everything under one roof.
Timelines vary by scope. A brand identity typically takes 3–4 weeks. A marketing website runs 4–6 weeks. A web app or full campaign can take 8–14 weeks. We'll give you a firm timeline in your project brief before anything begins.
Absolutely. We work with early-stage startups and established enterprises alike, tailoring our process and scope to match each client's size, budget, and growth stage.
Each project includes a defined number of revision rounds. We collaborate closely throughout the process so feedback is incorporated early — minimising large changes at the end.
Yes. We offer flexible retainer packages for ongoing support, updates, performance monitoring, and feature additions after your project goes live.
