Portfolio
MOSS
A minimalist e-commerce web experience where product is everything and noise is nothing.
Portfolio
Setting The Stage
MOSS came to us with a clear philosophy: let the products breathe. The existing site buried their curated catalogue under cluttered navigation and generic layouts. Our mandate was to strip everything back and build a digital storefront that mirrors the brand's commitment to premium material selection, rigorous quality control, and eco-friendly practices. The result is a site that feels less like a shop and more like a gallery.
Challenge We Faced.
The challenge was creating a shopping experience that felt editorial and premium without sacrificing the conversion mechanics that drive actual revenue. Every white space, every typographic choice, and every interaction had to earn its place — luxury aesthetics cannot come at the cost of usability.
Our Approach & Process
Research & Strategy
Competitor analysis of premium lifestyle e-commerce brands. Heatmap review of the old platform identified that 73% of drop-off happened on product listing pages due to visual overload.
Design & Development
Built on Next.js 15 with a headless commerce backend. Custom editorial grid system that reflows dynamically based on product type and promotional weight.
Branding Elements
Restrained type scale using geometric serifs. Off-white canvas with warm brown accents pulled from the product photography palette.
User Experience Considerations
Mobile-first, progressive enhancement. Optimised to sub-1s LCP. Swipe-native product gallery. Persistent cart with smart upsell logic.
Project Outcome
Post-launch, MOSS recorded a 38% improvement in average session duration and a 29% uplift in conversion rate on mobile. The editorial homepage format drove a 41% increase in click-through to product pages. The site was shortlisted for a DBA Design Effectiveness Award in its first year.
38%
Session duration increase
29%
Mobile conversion uplift
41%
Product page click-through
FAQs
Questions Look Here
We offer a full suite of digital services including web design & development, mobile app development, branding, SEO, social media management, and ongoing maintenance support — everything under one roof.
Timelines vary by scope. A brand identity typically takes 3–4 weeks. A marketing website runs 4–6 weeks. A web app or full campaign can take 8–14 weeks. We'll give you a firm timeline in your project brief before anything begins.
Absolutely. We work with early-stage startups and established enterprises alike, tailoring our process and scope to match each client's size, budget, and growth stage.
Each project includes a defined number of revision rounds. We collaborate closely throughout the process so feedback is incorporated early — minimising large changes at the end.
Yes. We offer flexible retainer packages for ongoing support, updates, performance monitoring, and feature additions after your project goes live.
First Project