Portfolio
Shakuro
Contact management reimagined — a clean, intelligent CRM built for teams that move fast.
Portfolio
Setting The Stage
Shakuro is a lightweight CRM focused on contact intelligence — tracking not just who your contacts are, but how healthy each relationship is over time. The platform's signature metric, Contact Velocity (how frequently you're engaging with key contacts), sits at the centre of the redesigned dashboard. With 936 total contacts, 856 active, and a data health score surfaced front-and-centre, teams always know the state of their network at a glance.
Challenge We Faced.
Most CRMs show you data but don't tell you what to do with it. Shakuro's key differentiator — Contact Velocity and Data Health scoring — needed to feel immediately intuitive to first-time users, not like a metric they'd have to learn. Designing for comprehension without sacrificing depth was the central design problem.
Our Approach & Process
Research & Strategy
Card-sorting sessions with 30 CRM users to understand mental models for contact relationship data. Discovered that 'freshness' and 'urgency' were the two primary dimensions teams cared about — we designed the metrics dashboard around these axes.
Design & Development
React frontend with a custom data table built for 10K+ contacts with virtual scrolling. Bulk-action toolbar with smart contextual suggestions based on selected contact attributes.
Branding Elements
Minimal white interface with green status indicators for active contacts. Typographic hierarchy using weight contrast rather than size — keeps information dense without visual clutter.
User Experience Considerations
AI-powered Quick Actions sidebar learns from usage patterns and surfaces the most likely next action for each contact. Works across desktop and tablet with touch-optimised controls.
Project Outcome
Shakuro's onboarding completion rate improved from 34% to 78% with the redesigned first-run experience. Teams using the Contact Velocity metric reduced cold contact drop-off by 31%. The product won a SaaS Design Award for Best CRM Interface in 2025.
78%
Onboarding completion rate
31%
Contact drop-off reduction
2025
SaaS Design Award winner
FAQs
Questions Look Here
We offer a full suite of digital services including web design & development, mobile app development, branding, SEO, social media management, and ongoing maintenance support — everything under one roof.
Timelines vary by scope. A brand identity typically takes 3–4 weeks. A marketing website runs 4–6 weeks. A web app or full campaign can take 8–14 weeks. We'll give you a firm timeline in your project brief before anything begins.
Absolutely. We work with early-stage startups and established enterprises alike, tailoring our process and scope to match each client's size, budget, and growth stage.
Each project includes a defined number of revision rounds. We collaborate closely throughout the process so feedback is incorporated early — minimising large changes at the end.
Yes. We offer flexible retainer packages for ongoing support, updates, performance monitoring, and feature additions after your project goes live.
