Portfolio
Happy Holidays
Warmth in every card — a festive illustration collection designed to make the holiday season feel magical.
Portfolio
Setting The Stage
Seasonal Greetings Co. needed a set of holiday greeting card illustrations that broke from the generic stock-art aesthetic that dominates the seasonal card market. Three distinct designs were commissioned: a playful 'Christmas Time Is Here!' hand-lettered card with festive icons, a cheerful penguin-and-candy-cane scene, and a cosy 'Happy Holidays' card featuring a Christmas light-wrapped cat. Each was designed to feel hand-crafted, genuinely warm, and immediately giftable.
Challenge We Faced.
Holiday illustration is technically demanding — the market is saturated, nostalgia plays a huge role, and the line between charming and clichéd is razor-thin. Each card had to feel genuinely crafted rather than algorithmically generated, with a visual warmth that comes through even in small print sizes.
Our Approach & Process
Research & Strategy
Consumer research with the client identified that buyers of premium holiday cards valued three qualities above price: warmth, originality, and a sense that the card was 'clearly made by a human.' We used this to guide every illustration decision.
Design & Development
Hand-illustrated in Procreate with a textured digital brush pack that mimics gouache. Lettering designed from scratch for the 'Christmas Time Is Here!' title treatment — not a font, but custom calligraphic work.
Branding Elements
Warm jewel-toned palette: deep forest green, crimson, coral pink, and cream. The colour system is festive without being garish — soft enough to feel sophisticated, warm enough to feel celebratory.
User Experience Considerations
Three formats delivered: A5 card (300 DPI print-ready), digital e-card (1080×1080 and 9:16), and sticker pack (transparent PNG, optimised for WhatsApp and iMessage).
Project Outcome
The holiday card collection sold 12,000 units in its first season, exceeding the client's forecast by 240%. The penguin design was the top seller and was re-licensed for a national supermarket chain's own-brand card range. Digital e-card versions achieved 85,000 downloads across two platforms.
12K
Card units sold in first season
240%
Above sales forecast
85K
Digital e-card downloads
FAQs
Questions Look Here
We offer a full suite of digital services including web design & development, mobile app development, branding, SEO, social media management, and ongoing maintenance support — everything under one roof.
Timelines vary by scope. A brand identity typically takes 3–4 weeks. A marketing website runs 4–6 weeks. A web app or full campaign can take 8–14 weeks. We'll give you a firm timeline in your project brief before anything begins.
Absolutely. We work with early-stage startups and established enterprises alike, tailoring our process and scope to match each client's size, budget, and growth stage.
Each project includes a defined number of revision rounds. We collaborate closely throughout the process so feedback is incorporated early — minimising large changes at the end.
Yes. We offer flexible retainer packages for ongoing support, updates, performance monitoring, and feature additions after your project goes live.
